Nordstrom has acquired two retail technology companies, one to bolster the company’s efforts in artificial intelligence and the other to assist store employees.
The deals to acquire MessageYes and BevyUp are part of the retailer’s approach to improving customer experiences, according to the announcement by Nordstrom.
"MessageYes marks a meaningful addition to our existing depth of talent and experience in engineering, data science and machine learning, all skills that are essential to our future growth," stated Brian Gill, technology senior vice president at Nordstrom. "We share the same vision for the future of retail, and their team will accelerate our efforts to deliver a meaningful, personalized experience for our customers."
The other company, BevyUp, focuses on extending sales associates’ customer relationships beyond physical stores.
“The retail environment is changing faster than ever, but the value of service, speed, convenience and newness remain constant," stated Gill. “To continue to be successful into the future, we need to invest in technologies that will enable us to deliver on those qualities and better serve customers in a digitally-connected world."