Nielsen Finds Time Spent With Ad-Supported Content Remains Dominant, Stable

Despite the proliferation in the number of media options available to the average American consumer, TV -- especially ad-supported television -- remains the dominant source of their media time, according to an analysis released today by Nielsen.

Ad-supported television accounted for an 86% share of total time spent watching television …

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1 comment about "Nielsen Finds Time Spent With Ad-Supported Content Remains Dominant, Stable".
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  1. Ed Papazian from Media Dynamics Inc, March 16, 2018 at 10:15 a.m.

    I'm not surprised by this finding, Joe, however Nielsen includes radio along with TV, which is rather misleading and, of course, Nielsen has no data on magazines and newspapers, whose print editions are heavily ad-supported as well. So the key question for advertisers who want to communicate with consumers via TV-style commercials--"sight, sound and motion"----is what will happen to "linear TV"? On this, the jury is still out as is also true with digital video, streaming content,SVOD, etc.My own guess is that whatever losses in tonnage that "linear TV" will suffer---probably a slow attrition----will be made up for by ad-supported alternative platforms, leaving advertisers with as many, if not more, GRPs to exploit. But I could be wrong.

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