Around 26 million people watch content through Amazon’s Prime Video service, making it one of the largest streaming video services in the world, behind only YouTube and Netflix.
That data comes from Reuters, which obtained internal Amazon documents outlining viewership, subscription, and financial data for Prime Video.
Prime Video is available to all Amazon Prime subscribers, or as a standalone offering for $8.99 per month. The company doesn’t reveal how many Prime subscribers it has, but Wall Street estimates range from 70 million to 90 million. With 26 million people watching videos through the service, that means there are tens of millions more people with access to the library of videos that aren’t yet watching.
For comparison, Netflix has more than 118 million global subscribers, while Hulu has more than 17 million subscribers. CBS All Access has more than two million subscribers. YouTube has two subscription offerings, but most of its viewership comes from its free video offerings. YouTube has said it has more than 1.5 billion unique worldwide viewers each month.
The Amazon data also shows that the company decides to renew or cancel shows based on whether they bring new subscribers to Prime, and whether they keep watching.
Among the service’s most popular programming was “The Man In The High Castle,” which had eight million viewers for season one.