Addendum: 'Filtered Bot Traffic' Defined
- by Joe Mandese @mp_joemandese, March 16, 2018
Readers commented they did not understand what the definition of “filtered bot traffic” was in an analysis of declining video ad fraud published Thursday in Research Intelligencer. Extreme Reach, which conducted the analysis, said filtered bot traffic refers to General Invalid Traffic, or GIVT, which are "video impressions that …
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