Global OTT Forecasts Big Gains In 2018, But Growth To Decline

While overall global OTT -- over-the-top digital subscription services -- continues to grow, the rate of growth will slow in the coming years.

Worldwide OTT will hit 473 million subscriptions this year -- up 18% (72 million) from 401 million in 2017, according to IHS Markit, a marketing information/analytics company.

The research company expects percentage gains to slow in proceeding years -- 13% (63 million), totaling 536 million in 2019; 10% (60 million), totaling 595 million in 2020; and 9% (54 million), with a total of 650 million.

The company says total traditional pay TV subscriptions -- cable, satellite and telcos will hit 1.06 billion by the end of this year -- growing 7% to 1.135 billion by 2021.

IHS Markit says that traditional pay TV subscriptions in North America will continue to decline, down 3 million homes in 2017, while OTT subscriptions grow by nearly 30 million.

Fateha Begum, associate director of television media of IHS Markit, stated: “Pay TV services in North America continue to be affected by cord cutting, primarily due to higher average prices for pay TV subscriptions, compared to other global regions.”



Next story loading loading..