SF Giants, 215 McCann Celebrate Teams 60th Year Out West

On the team's 60th Anniversary, 215 McCann has developed the San Francisco Giants’ “It Doesn’t Get More SF” campaign to highlight the team’s place both in San Francisco’s history and pop culture.

Five 30-second spots titled “If I Weren’t a Player" feature a Giants team member (Brandon Crawford, Joe Panik, Hunter Pence, Buster Posey, Andrew McCutchen) humorously and realistically conveying what they would do if they weren't Giants baseball players. To that end, 2nd baseman Joe Panik says he'd be both the founder of a San Francisco tech startup and a major Giants fan, while outfielder Hunter Pence claims he would be a local Bay Area artist "whose favorite colors are orange and black."

The campaign launches across digital and social platforms, in addition to traditional TV, radio, and out-of-home channels.




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