Michelle Roufa has been promoted from group creative director to executive creative director at mcgarrybowen New York. She will work primarily on the Verizon account.
She has been a familiar face at the agency, credited with helping the shop land several multimillion dollar accounts. Roufa has been at the New York office since September 2016, helping the agency win a portion of the Verizon business-to-business account.
Earlier, Roufa worked for the agency between 2013-2015 and is credited with landing The Clorox Company and Intel business. Over her career, she has worked with many of the top agencies in advertising, including Ogilvy & Mather, Y&R, Hill Holliday, M & C Saatchi, FCB and Digitas.
She has also worked with iconic brands including Little Caesars Pizza, Cherry Coke, Fanta, Ikea and Dove.
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