Email project managers at large companies are far from happy, judging by an Enterprise Project Management Survey, a study by
Sendwithus.
Of 414 managers polled at enterprise companies, 73% want to reduce their dependence on developers, and 28% want more decision-making authority.
In addition, 85% said a top
priority is centralizing responsibility for their email security, compliance and brand consistency. Of these respondents, 59% are responsible for marketing emails, 37% for transactional email and 74%
for internal email. Respondents could choose all that apply.
The study found that 56% feel that managing time is very or extremely challenging. And 52% say the same about managing budgetary
concerns. At the same time, 48% are daunted by the challenge of managing resources, and 44% are challenged by managing people.
Here are the objectives that respondents rated as extremely
important:
- Improving cross-functional collaboration between teams — 88%
- Streamlining the onboarding process for new teams and users — 82%
- Improving
security by establishing a method of managing email content independently from deployment processes and customer data — 79%
- Centralizing approval/publishing workflows and
accountability for email content across teams — 78.1%
- Establishing or improving audit logs / revision history to increase workflow visibility — 77.1%
The
study covers companies with 500 employees, including such firms asAT&T, Microsoft , KeyBank, John Deere, Cigna, Farmers Insurance and Ford.
Sendwithus provides Dyspatch, a
cloud-based email management platform designed for enterprise organizations.