• by Alex Weprin , May 4, 2018

Univision will be launching an extension of Univision Now, a Spanish-language subscription on-demand video service -- featuring content pulled not only from the broadcaster’s programming library, but from other media companies like Viacom, the BBC, Televisa and RTVE.

The service will cost $2.99 per month, and will also include advertising.

The original service debuted a couple of years ago to bring the company’s content to mobile and out-of-home devices.

“Since then, what we came to realize is that they can’t get enough of the content on an on-demand basis -- and there really isn’t a service in the marketplace that is one-stop shopping for Spanish-language content,” Tonia O’Connor, chief revenue officer for Univision, told Digital News Daily at the company’s upfront preview Friday morning.

“You should think of this as the Netflix for Spanish-language content. That is what we are building -- and that is why we made the decision to program it not only with our own content, but content from third parties,” she added.

The streaming service is just one new product the company will unveil at what it is calling an “experiential upfront” taking place later this month in New York.

Univision is also planning to tout the digital content partnerships the company has formed with companies like Facebook, Snapchat, Netflix, The Player’s Tribune and Oath, and will unveil Aperture by Univision Communications, a suite of data-driven advertising tools.

Aperture  will include precision targeting data, Campaign Builder, a self-serve programmatic ad platform, and a tool designed to measure the impact of campaigns.

The company is also planning to deepen its relationship to brands by bringing its in-house branded content studios Onion Labs and Studio@Gizmodo together in one unit, UCI Studios.

“We recognize the value of a highly consultative approach, and UCI Studios will allow us to tap into the best storytellers in both English and Spanish to deliver true engagement for our marketing partners with the best in-culture branded content for our hyper-passionate audience,” said O’Connor.