A.1. sauce has come up with the latest entry in the growing roster of gimmicky gift ideas offered by brands around various holidays.
Timed for Father’s Day and the start of the grilling season, the Kraft Heinz sauces brand has created an alternative to standard dad gifts like ties and tools: meat-scented candles.
The limited-edition, 9-ounce candles come in three scents based on the brand’s varieties: original meat, backyard BBQ and classic burger. Hand-poured in the U.S., they burn for 50 to 70 hours, according to the company.
They’re available online, while supplies last, for $14.99.
While this is the first time that A.1. has offered a non-food item, generic meat- and bacon-flavored candles are readily available online.
And sibling Kraft Heinz brand Oscar Mayer has been drumming up buzz for years now with tongue-in-cheek, limited-edition items like an “original collection” of bacon items in ornate, jewelry-like packaging, for Father’s Day (2013), a bacon-scented alarm clock app (2014), and just last month, a cryptocurrency dubbed “Bacoin.”