The city of
Sacramento has installed digital license plates on some of its vehicles, turning the vehicles into carriers of multi-function digital displays.
The city has installed 24 of the plates on its
fleet of Chevy Bolts and plans to install another 11 when it receives more of the vehicles, according to Reviver Auto, maker of the interactive plates called Rplate Pro.
The plates transform
the traditional license plate into an interactive display that can be used for showing personal messages, automating registration renewals, determining vehicle location, displaying safety alerts or
stolen vehicle information and potentially location-based advertising.
“Reviver Auto’s mission is to bring new and far-reaching efficiencies, revolutionary personalization and
messaging, and unprecedented connectivity to the auto industry through disruptive technology,” Neville Boston, CEO and founder of Reviver, told the AI & IoT Daily today. “With the
Rplate, we’ve completely reinvented the 125-year-old stamped metal license plate into a sophisticated connected car platform that offers 21st century conveniences to make driving safer,
smarter and personalized.”
“In a Home Depot parking lot, you could send ads that speak to what’s in a store,” Boston said last year.
“The Rplate Pro
offers a host of capabilities that will not only help us better manage our fleet, but also will also serve a critical role in communicating with our residents,” stated Mark Stevens, city fleet
manger in Sacramento. He said that the city would add digital plates as it adds more electric vehicles, which comply with the city’s sustainability requirements.
California was the first
state to adopt the Rplate Pro, followed by legislation allowing the testing in Arizona, Texas, Florida and Washington State. The plate is actually a screen with protecive glass, as detailed in a company video.