• by Sara Guaglione , June 7, 2018

Trade organizations MPA, The Association of Magazine Media, and the Alliance for Audited Media are teaming to integrate the MPA’s 360° Brand Report directly into publisher profiles in AAM’s Media Intelligence Center.

The integration aims to help “boost brand visibility by giving buyers access to two insightful data sets in one trusted location."

Data from MPA’s report (which measures magazine audiences across print, digital, mobile and video from third-party providers like GfK MRI, Ipsos and comScore) will now be featured alongside AAM-verified metrics in individual publisher profiles, called AAM Brand View.

Data from MPA’s 360° Brand Report will live on a new Brand View tab called MPA MMA 360°.

Reader’s Digest is one of the first magazines to activate their MPA MM360° tab.

“It is important for us to be able to shine a spotlight on our rapidly growing digital audience, while also providing advertisers with the assurance they need through AAM-verified data,” stated Bonnie Kintzer, president and CEO of Trusted Media Brands, the parent company of Reader’s Digest.

“Presenting both datasets in one location helps us tell a more comprehensive, complete brand story with metrics buyers have come to trust,” she added.

AAM Brand View lets publishers feature their brand messaging and images alongside AAM-verified cross-media metrics and circulation data.

Launched in 2016, the feature has seen, on average, a 40% increase in activity on publishers' profiles from media buyer users when compared with standard database use.

“By integrating the MPA’s report into AAM Brand View, we are helping connect these premium publishers with our community of more than 1,800 media-buyer users and ultimately delivering on our mission to help buyers buy and sellers sell,” stated Tom Drouillard, CEO, president and managing director of the Alliance for Audited Media.

Scott Kruse, managing partner, director of print at GroupM and vice chairman of the AAM board, stated that publishing MPA’s report data next to AAM-audited data in Brand View gives “a complete picture of a brand’s audience in one accessible place.”

AAM clients who also participate in MPA’s report — about 120 clients — can activate the tab in their profiles.

For those publications that do not have Brand View profiles, a basic profile with the MM360° tab will be activated for them near the end of June.

The tab will be updated automatically every month after the release of the MPA MM360° Brand Audience Report.