We Are Social is making its first M&A move with the purchase of a majority stake in Socialize, said to be the Middle East's largest social media agency. Terms of the deal were not disclosed.
"As one of the fastest-growing and most dynamic regions in the world, the Middle East is absolutely crucial for our global clients and having Socialize as part of our network has fulfilled a long-held ambition," says Robin Grant, chairman and co-founder, We Are Social.
The Dubai-based Socialize employs 40 with a client roster that includes Sony, General Mills, GEMS Education, Mercedes-Benz, Bioderma and Singapore Tourism.
Socialize will continue operating as an independent brand under Akanksha Goel, Founder and Managing Director, while now benefiting from We Are Social’s global infrastructure and agency ecosystem.
After originally launching as a social media shop 10 years ago, We Are Social has evolved to become more of a full-service operator with 11 offices and clients that include adidas, Netflix, Samsung, Lavazza and Google. The network became part of BlueFocus Communication Group in 2014.