86Pixels LLC, a provider of marketing services to the gaming industry, is offering a new email analytics tool called ListNinja to help marketers segment their subscribers and send them relevant content via email and social media.
Users can segment their lists based on interests, industry, occupation and products they have explored and other variables, and also find the influencers, the company states.
“People are looking for targeted high-quality content that speaks directly to them,” states Jimmy Lipham of 86Pixels.
He adds that the purpose of ListNinja is to “laser-focus that content directly to the individual subscriber as well as engage in a multichannel marketing campaign with that same individual on other social platforms,” states Jimmy Lipham of 86Pixels.
The platform also enables users to engage with email subscribers in social media outfits.