Initiative Wins Converse Media Business

IPG media shop Initiative has won global media planning and buying duties for Converse, a division of Nike.

The win came after a formal review. PHD, part of Omnicom, had previously handled the account, but did not participate in the review, according to, which had the story first.

Converse spends about $20 million annually in the U.S. on measured media. Global spending was not immediately available.

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