Commentary

Apple Pay, Google Pay Decline In Merchant Acceptance

One of the aspects of the Internet of Things is how people will pay for things in the future.

Amazon Go, the store without cashiers that automatically charges people for things they put in their bags, carts or pockets after they leave the store, is but one example of the automation of payments.

Starbucks converted millions of dollars of payments by enabling consumers to load the Starbucks app and wave a code on their screen at checkout. Amazon let the coffee giant take this to the next level by automating the ordering and paying for coffee via Amazon’s smart agent Alexa.

The idea of paying more quickly and easily was one of the core principles of mobile payments, such as Android Pay and Apple Pay, where consumers could pay by simply tapping their phone on a terminal at checkout.

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While nearly half (47%) of merchants consider mobile very important for payments, their support for some of the best known mobile payment methods has declined, according to a new recurring study.

The sixth annual Mobile Payments and Fraud Survey comprised a survey of 600 merchants globally conducted by Kount, The Fraud Practice and PayPal’s Braintree.

Both Apple and Google took a hit, with support for ApplePay dropping from 48% to 35% and Google Pay, the former Android Pay, dropping from 38% to 25% of merchants accepting them.

On the other side, support for PayPal increased from 48% to 64% of merchants and the share of merchants who accept Samsung Pay, Visa Checkout, MasterPass and Chase Pass all stayed constant from last year.

Processing mobile payments faces some challenges, from the perspective of retailers. The most common challenges retailers cited in the study were maintaining ease of use for the consumer (60%) and the ability to detect fraudulent order attempts (52%).

This is likely to continue, as more consumers adopt smart speakers and link their credit cards to those accounts. That form of mobile payment doesn’t require a phone.

 

3 comments about "Apple Pay, Google Pay Decline In Merchant Acceptance".
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  1. R MARK REASBECK from www.USAonly.US , June 18, 2018 at 4:27 p.m.

    since privacy is no longer a desired state of mind or pocketbook, why not make a mega-data directory, and merchants can look up their info like a phone directory.  A cashless society produces consumers who have no clue the value of goods, how they spend their money, and frankly don't care.  They assume their phone will alert them when there is no money in their account, then there will be a "refill" APP.

  2. Chuck Martin from Chuck Martin replied, June 18, 2018 at 4:46 p.m.

    Sounds just like Monoply, Mark. Your idea, of course, will be totallyl automated.

  3. Sean Wyseman from several, June 20, 2018 at 4:51 p.m.

    Frankly Google scared the crap out of America when we discovered what google is illegally and unconstitutionally violating our privacy and hiding behind unconstutional user agreements that are not that clear in their motives or intentions.

    I'm already looking to get Google completely out of my life. I can't believe the number and heinousness of the crimes committed by Eric Schmit against Americans nor can I image why he's not in prison.

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