U.S., China Will Account For Two-Thirds Of Global Ad Expansion
- by Joe Mandese @mp_joemandese, June 19, 2018
The U.S., long the biggest contributor to worldwide ad spending, will continue to represent a disproportionate share of the ad industry's global expansion, according to new estimates released this week by Publicis' Zenith unit.
The U.S. will account for more than a third of the $55 billion-plus in global ad …
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