Global athletic gear company New Balance has chosen Mediahub as its new media agency of record for its U.S. business. Mediahub’s work for the brand will include supporting product launches this summer using creatively led approaches to strategic communications planning and media buying.
The account will be run out of Boston, which is also the global headquarters for New Balance.
“We are excited to welcome Mediahub to our North American marketing team, as their commitment to creativity and challenging the status quo aligns with our vision,” stated Meg Johnson, director of North America marketing at New Balance. “Mediahub’s award-winning Radical + Disruptive Lab offers us unique opportunities to help drive our business forward with purpose and innovation.”
“We are thrilled to team up with New Balance, as their commitment to creativity will allow us to work in fun and different ways to connect with athletes and consumers across the U.S.,” added Sean Corcoran, Mediahub’s executive director, Americas.