Apple continues to beef up its streaming video content development slate. The latest addition is a multi-series deal with Sesame Workshop, the New York-based non-profit production house that produces “Sesame Street” for HBO and PBS.
Apple’s deal will not include the iconic children’s show, but Sesame Workshop will produce new live-action and animated series for Apple, as well as a puppet series.
The deal is one of the most notable yet for Apple, which has not yet revealed any details about how its video acquisitions will be distributed to consumers, or whether they will be ad-supported or subscription-supported.
By adding a slate of children's programming, Apple is sending the message that its video slate will be wide-ranging and intended to appeal to families, children and adults.
The company previously ordered a series about morning TV from Jennifer Aniston and Reese Witherspoon, an adaptation of Isaac Asimov’s “Foundation” novels, a comedy from Kristen Wiig and a reboot of Steven Spielberg’s “Amazing Stories.”
Sesame Workshop’s “Sesame Street” will continue to run new episodes on HBO (and HBO’s streaming service HBO Now), with the episodes airing on PBS a few months later.