Business software giant ADP has named Havas New York as its integrated agency or record following a formal review that began with nearly two-dozen agencies.
The company spent $28 million on measured media in the U.S. last year according to Kantar Media.
The incumbent agency or agencies were not immediately clear.
“Similar to how ADP helps clients unlock the potential of their people, Havas New York sits at the forefront of creativity, culture and commerce, and knows what it takes to help brands transform and win,” stated Lorraine Barber-Miller, Chief Marketing Officer at ADP.
“We wanted a world-class Agency of Record that could help fulfill our ambition to architect and transform the workplace now and in the future,” added Barber-Miller. “Havas New York’s Village commitment to be the most meaningful partner to the modern CMO really resonated with me as we will work in close collaboration to forge meaningful connections and design exceptional experiences for people.”
ADP is a global provider of cloud services in what’s now called the human capital management sector providing solutions for human resources, payroll, tax and benefits administration.
The firm generated $12.4 billion in revenues during its fiscal 2017 according to its annual report for that year.