Although Publicis Groupe took a "year pause" at the 2018 Cannes Lions Festival, the Groupe still managed to win top honors — times three.
A campaign for client Tesco received the Grand Prix for Media, while client Tide picked up both a Grade Prix for Film and a Titanium Lion. Other client campaigns nabbing trophies include Audi, British Airways, Carrefour, Diesel, IKEA, McDonald’s and Toyota.
The awards and the 399 nominations are significant in that the Groupe declined to submit any of them.
Instead, clients and partners decided to support their relationship with Publicis Groupe and the work they are doing together, by funding the 2018 Cannes Lions entries.
These awards illustrate clients' commitment to creativity. After all, they paid for their work to be entered into the competition, says Publicis Group CEO Arthur Sadoun, during a one-on-one chat with MediaPost. "Today is a good day."
Although it is difficult to compare its tally with prior years, due to the varying submission numbers, Sadoun calls it "outstanding" that the Groupe received the highest recognition. “We won for big companies with big budgets on big campaigns,” he said. "Everyone likes big."
Still, this situation, where the Groupe didn't pay for awards yet scored top awards, will make it rethink its presence next year. While submission costs are completely "on us," going forward its absence this year has given the company time to rethink its parties and outside activities, says Sadoun.
These awards come as Sadoun celebrates his first year as CEO with several other notable accomplishments, including officially unveiling the much-ballyhooed Marcel and adding significant talent to his team, notably Nick Law, CCO Publicis Groupe, president Publicis Communications.