Openrise has added several new data providers to its Openrise Data Marketplace, including Dun & Bradstreet, Oceanos, DiscoverOrg, KickFire, Acxiom, Cognism and People Data Labs.
In addition, the firm is offering a service to help marketers evaluate and select vendors: the Openprise Multi-Vendor Enrichment Strategy Service.
Oceano CEO Brian P. Hession states that Openprise users “can now incorporate Oceanos' contact hygiene and provisioning solutions directly within their automated processes to improve their demand generation and Account-Based Marketing initiatives.”
John Donlon, senior research director of marketing operations strategies at SiriusDecisions, adds that the Openrise Data Marketplace addresses a challenge that marketers face — “acquiring and standardizing clean prospect data in their system of record.”
The company launched the data marketplace one year ago to help firms acquire third-party data for platforms such as Salesforce, Marketo, Eloqua, Pardot, and Microsoft Dynamics 365.
Openrise says the service facilitates onboarding of data from multiple vendors.
The new crop of data providers will be joining ZoomInfo, InsideView, Orb Intelligence, and SYNTHio.
The Openrise Data Marketplace also offers reverse-IP lookup, business-to-personal email address lookup, business data in the U.K.