If you’ve wondered recently whatever happened to renowned sex therapist Dr. Ruth Westheimer, the answer is she’s going strong at 90, writing books, lecturing and developing TV shows.
And most recently, she’s starring in ads created by The Martin Agency for OTT service Sling TV.
The new Sling TV campaign, “Slinging with Dr. Ruth,” is out today. The tongue-in-cheek effort features the effervescent Dr. Ruth — known for funny-but-candid advice about sex — showing couples how to get the most out of “Slinging.”
As she reminds viewers, “couples who Sling together, stay together.”
Additional campaign elements include social posts, GIFs, display ads and radio.
The Martin Agency won the Sling TV account earlier this year with its first work, “We Are Slingers,” debuting in March.