• by Ray Schultz , August 7, 2018

Pure360, provider of a marketing automation suite, has named Mark Ash as its CEO.

Ash replaces Stuart Dawson, who will assume non-executive director roles for several companies, according to Pure360.

Pure360 offers services and guidance to help firms with email delivery and web personalization, it says.

Previously, Ash was global VP of services at conversion platform Yieldify. He has also served as UK General Manager and SVP of digital marketing services at Mapp Digital and as Managing Director of Teradata Interactive.

Among other things, Ash will help drive development of Pure360’s core platform, the company says.