• by Alex Weprin , August 13, 2018

Looking to continue to grow its user base following the 2018 FIFA World Cup, the over-the-top streaming service FuboTV has tapped two executives to lead engagement and design for the company.

Erik Gerson will become senior vice president of engagement, while David Yoon will become senior vice president of design.

Gerson joins FuboTV from the streaming music service Tidal, where he was senior VP of customer experience. At Fubo he will be focused on growing user engagement across the devices the company operates on, “while also increasing lifetime value of subscribers.”

Yoon, meanwhile, will manage all design and creative services for Fubo. He joins from WB Digital Labs, the WarnerMedia business unit that oversees OTT services like DramaFever and the upcoming DC Comics direct-to-consumer service.

FuboTV’s focus is on live sports, proving subscribers with access to a bevy of sports cable channels.