The Central Intercollegiate Athletic Association (CIAA) the nation’s first African American athletic conference's is appointing Liquid Soul as AOR following a competitive review.
The organization's previous agency was Raleigh, NC-based D2.
The two-year assignment marks a new approach for the CIAA and includes strategic planning, advertising, digital marketing, social media, public relations, and partnership development for the organization across all platforms.
While the remit includes all branding initiatives, the agency will first focus on the CIAA’s Football Championship and Men’s and Women’s Basketball Tournament, a week-long event drawing the third highest attendance among all NCAA divisions.
“We look forward to our partnership with Liquid Soul, a minority owned agency, to build on our legacy as the first African American athletic conference and to collaborate in fun and unique ways to connect the CIAA brand to our partners, communities, athletes, and fans," stated Jacqie McWilliams, CIAA Commissioner.