Thorne is appointing Droga5 New York its first marketing agency as the company, which offers at-home health tests and nutritional supplements, looks to grow its worldwide brand.
The agency, added without a pitch, will be responsible for working on business design, developing a "full brand experience" and related marketing communications.
The shop will also help to launch the company's first ad campaign. For now the agency declines to discuss strategy.
Thorne has raised its brand awareness via NASCAR. In May, Thorne and Leavine Family Racing (LFR) announced a partnership for Thorne to provide diagnostic testing and nutritional supplements for the No. 95 team, which includes driver Kasey Kahne.
“Getting the opportunity to go upstream and build a business with a category innovator like Thorne, to take them to the next level of their success, is hugely rewarding and exciting," says Jonny Bauer, global chief strategy officer, Droga5.