It's one of those surveys that will have you thinking "really?" According to Rakuten Marketing, nearly half of shoppers have already started buying for Christmas. According to Netimperative, the big
takeaway is that fashion can expect a good second half, as 57% of online shoppers are preparing to purchase clothes in the run-up to Christmas, a 6% lift on the usual figure.
Read the whole story at NetImperative »
