McLean Hospital Appoints Cogniscient Media To Lead Paid Search

Belmont, MA-based McLean Hospital is hiring MARC USA's Cogniscient Media as its paid search engine marketing agency following a competitive review. The mental health operator previously worked with Forge.

Cogniscient Media will be responsible for driving awareness of addiction and other mental health services at both a regional and national level. One area of particular relevancy will be addressing the on-going problems with opioid addiction.  

McLean, an affiliate of Harvard University, has been recognized in the mental health industry for its innovative awareness programs. The new search campaign is designed to connect with the hospital's over-arching message that "immediate help is just a phone call or email away" with the tagline, "At your darkest, Find hope with our brightest." 



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