• by Wayne Friedman , August 27, 2018

Kristen Held has joined Cannella Media’s AdMore, the big automated TV buying platform, as senior vice president of performance media.

Held will have oversight for all media planning, buying, sourcing, media trafficking, viewership analysis and reporting. She will also oversee media measurement services.  

Held will report to Brendan Condon, president of AdMore and REVShare, its short-form direct response TV unit.

Previously, at MediaOcean's MBuy, she was director of brand strategy, aiding brands in cross-media strategy for traditional and new digital channels.  She originally joined MBuy as senior media director in 2010.

Before MBuy, Held was senior media director for McCann Erickson Worldgroup in Detroit.  She worked on various clients including General Motors, Nestle Waters, AFLAC, and Lowe’s.

In January 2016, Cannella Media acquired AdMore and REVShare from Media Properties Holdings, adding to its long-form informercial unit, Cannella Response Television.

In 2017, local TV station inventory from 1,200 TV station and network TV affiliates at programmatic TV advertising platform AdMore became available to Mediaocean media buying-selling systems, which is widely used at media agencies, advertisers and TV stations.