Bloomberg Media Expands Reach into Argentina, Google's Ezoic Continues E.U. Expansion

Argentinean publisher Editorial Perfil, the largest media company in the country, has partnered with Bloomberg Media Distribution. The deal will allow the U.S. publication’s business and financial news coverage to be distributed for the first time in the South American country. 

Bloomberg’s business and financial news will appear in a branded section on as part of the deal. will also gain access to Bloomberg’s photos, market data and videos to enhance its own coverage. 

Christine Morgan, head of content licensing for the Americas, Bloomberg Media Distribution, stated that the partnership with Editorial Perfil is an opportunity “to drive greater exposure for Bloomberg’s global news content and Spanish-language reporting from the region.” 



The partnership comes at a time when Bloomberg has been growing its Spanish news offerings. The company produces more than 50 Spanish language stories per day, in addition to many Spanish-language videos monthly.  

Agustino Fontevecchia, executive director, Editorial Perfil, stated that he hopes to see the two organizations “enrich the news ecosystem at a local and regional level,” calling high-quality journalism “a central pillar of democracy and independent journalism as necessary in a world constantly in flux.” 

Separately, Eoic, Google’s certified publishing partner, announced plans to “aggressively expand” across Europe’s digital publishing marketplace.  

Ezoic, which is a free end-to-end platform offering more than a dozen apps for publishers, has worked through its Newcastle, UK office for the past few years. With the recent addition of its London location, Ezioc has increased its staff size by 450% over the last year. 

Ezoic Chief Customer Officer John Cole stated: “Our technology platform gives them tools to scale machine learning-based decision making, visitor segmentation, and automated testing,” which allows publishers to “increase ad revenue while ensuring that visitors are still having good experiences.” 

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