Philadelphia-based brand communications agency Brownstein Group has been selected to execute research and “narrative development” for the Philadelphia Global Identity Project, a program that’s backed by the city and a consortium of organizations the aim of which is to develop a new brand identity for the Greater Philadelphia region.
Brownstein was awarded the work following a bidding process that included more than a dozen agencies from across the country.
The Identity Project is tasked with developing ways to capitalize on recent events--such as the city’s hosting of the last Democratic National Convention, the World Meeting of Families with Pope Francis and the Philadelphia Eagles winning the Super Bowl this year—with the aim of creating a global stage for the city.
Brownstein will conduct extensive research in the region, nationally and globally to better understand perceptions of Philadelphia.
”We are thrilled to welcome Brownstein Group, a nationally-recognized firm with international experience, to the Philadelphia Global Identity Project,” stated Harold T. Epps, Commerce Director for the City of Philadelphia. “Their proven abilities in market research and brand development will be vital as we begin to explore Philadelphia’s strengths and opportunities in order to create a powerful message we can share with the world.”