• by Ray Schultz , September 6, 2018

Custora, a provider of a customer analytics platform for retailers, has secured $13.75M in Series B funding. 

The round was led by General Catalyst and included participation from existing investors Foundation Capital and Greycroft.

Custora software helps firms use AI-driven data from various sources to predict lifetime value and create personas.

Larry Bohn, managing director at General Catalyst, states that “the penalty for ignoring data-driven customer insights will be high in the ultra-competitive retail environment.”