What The Holding Cos. Are Holding: Report Delineates Account Composition
- by Joe Mandese @mp_joemandese, September 8, 2018
We call them “holding companies,” but the truth is Madison Avenue’s biggest ad agency organizations are composites of businesses, as well as the consumer marketing accounts they represent. And changes in their account category composition are a strong indicator of current and future health, according to a report published by …
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