Report Finds Digital Ad Discrepancies Remain High, In Need Of Solution

More than a third of ad execs say their digital ad insertion orders do not run according to their plans, at least some of the time. The finding, part of a study of 300 advertiser and agency executives conducted by Advertiser Perceptions in May, comes from a report on the …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications