Free shipping is the leading turnaround device in cart abandonment emails, according to a new infographic by Campaigner.
Among consumers, 93% say they would be motivated to buy by
a free shipping offer. But 28% ask for a seamless checkout process.
The study states that are 69.3% of online shopping carts are abandoned prior to purchase.
A prompt response is
essential when sending cart abandonment emails. Send within three hours and you get a 40% open rate and a 20% clickthrough rate.
Mike Austin, CEO of Fresh Relevance, recently claimed that cart
abandonment emails pull between a 5% and 20% conversion rate.
There are the leading causes of cart abandonment, according to Campaigner:
- Just browsing
- Shipping issues
- High prices
- Buy in store
- Payment issues
- Lengthy checkout
In response, Campaigner recommends these
best practices when sending abandonment emails:
- Get the timing right.
- Use high-converting subject lines
- Include the abandoned product
- Include a big,
easy-to-ready Call To Action button
- Use persuasive copy
- Provide top-quality customer support information
Campaigner defines cart abandonment as any time a
shopper starts to fill out a registration form but doesn’t complete the purchase.
The firm cites BayMArd and Fit Small Business as sources.