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Reducing CPA In Google Ads

Taping into location and boosting the quality score of the site are two ways to lower the cost per acquisition per campaign when working with Google Ads. While location and quality are two ways, Chandal Nolasco da Silva walks through another three. One of the more interesting ways, she writes about using Google's "if" function in Google Ads. For example, only show my mobile ad when the user uses a mobile device.

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