• by Wayne Friedman , September 19, 2018

With the broadcast TV season starting next week, TV networks have ramped up on-air fall TV season show promos over the last month -- valued at $59.7 million, according to iSpot.tv

A year ago during the the same time period -- August 19 to September 17 -- it was $63.8 million.

Fox has gained the most value when it comes to the estimated ad spend of those fall show promos -- $5.9 million, coming from 93 on-air spots and 1,519 airings. CBS is at $3.7 million (114 spots, 3,199 airings); ESPN, $3.5 million (89 spots, 2,482 airings); NBC, $3.3 million (129 spots, 2,362 airings; and TNT, $3.1 million (140 spots and 3,229 airings).

Other networks include ABC at $1.15 million (79 spots, 2,195 airings); USA Network, $1.97 million (131 spots, 4,146 airings); TBS, $1.6 million (108 spots, 3,973 airings); and HGTV, $2.4 million (67 spots, 3,229 airings).

Programming that is getting much of the promotional activity includes NFL shows across all network football programming packages (131 spots and 3,183 airings), as well as college football (158 spots, and 3,678 airings).

Other top non-football programming where on-air fall promos are running includes: NBC’s “America’s Got Talent” (30 spots, airing 181 times); ESPN’s “SportsCenter” (72 spots, 1,938 airings); “Law & Order: Special Victims Unit” (107 spots, 1,679 airings); “Dr. Phil” (73 spots, 4,020 airings); and Disney Channel’s “Bunk’d” (55 spots, 1,530 airings).