"It is her job to continue to erase the lines between traditional, digital and social media content and get our clients and the agency the attention and results they deserve," says an agency spokesperson. The agency's roster includes Domino Sugar, Pilot Pen, Hunter Fan, Dollywood, Cooper Tires, TaxSlayer and Gold Toe Socks.
Paradise joins the Tallahassee, Florida-based shop after spending more than two decades at McKinney in Durham, N.C.
Most recently, she was the director, creative at Disney’s Yellow Shoes in Orlando.