• by Larissa Faw , September 25, 2018

Mindshare is appointing James Harris as the WPP agency's first global strategy officer as clients increasingly seek universally integrated campaigns that drive performance needs and build brands.

Based in London, the 25-year veteran will be responsible for leading this unified strategy for the agency's global accounts, reporting to Nick Emery, global CEO, Mindshare.

"The central question that all our clients face is uniting best-in-class performance skills with brand strategy to deliver a wholly integrated brand and performance approach marrying the best of both worlds," says Emery.

Harris is leaving Carat, where he was most recently global chief digital + data officer tasked with overseeing digital capabilities of the Carat network and driving digital strategy and solutions for global clients.

Previously, he held senior positions at AOL and IPG Mediabrands. Earlier in his career, he founded-cofounded a number of agencies, including both iProspect (formerly Diffiniti) and Mediacom North.

He is also the author of "Think More Analogue, Be More Digital," in which he explores the importance of bringing real-world thinking and simplicity in the pursuit of digital success.