• by Ray Schultz , September 28, 2018

Constant Contact has debuted a new suite of tools for small businesses that it claims can streamline the email process. 

The objective is to help small business owners “run professionally branded marketing campaigns with a level of personalization that today's consumers demand, all while adding little time to their day," states Jonathan Kateman, general manager of Constant Contact.

The new tech services include:

Facebook Lead Ads Integration — This feature helps firms import new leads, sign them up for emails and send automated welcome emails.  And, it allows them to use Facebook's audience builder and target people for ads based on age, location, interests/likes, gender, and behaviors. 

Resend to Non Openers — This allows the brand to automatically send a second email to recipients who didn't open the initial message. In addition, it automatically updates the subject line to distinguish it from the initial email, the company says. 

Branded Template Builder — Users can customize email templates without having to manually add logos, colors and social links. The automated builder applies branding from the user’s website to email templates.

Constant Contact is also offering a Check for Errors service.

Users are notified of missing or invalid links, default content or missing images prior to pushing the send button. In addition, it can ensure that events dates haven’t passed and that coupons are not expired.