Survival Of The Fittest: Industry Vets Team To Help Brands 'Evolve'

Former JWT New York CEO Lynn Power has partnered with long-time consultant Joseph Jaffe to form a new brand consultancy focused on helping marketers survive the current and next big waves of digital disruption.

Aptly named the “HMS Beagle,” a nod to evolutionist Charles Darwin’s ship, the partners say they will leverage their experience working inside and with big marketers and agency organizations to help marketers “both big and small” survive.

“The fast track to survival is the ability to adapt to change,” asserts Jaffe, a frequent contributor to MediaPost.

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