Havas Group’s Arena Media France has expanded its relationship with Carrefour Group, winning four new territories including Belgium, Spain, Italy and Romania.
The agency continues to handle the Group’s communications in France and Poland.
The new assignments are effective January 2019. The agency’s remit includes strategy and media consulting, media planning, media buying for all the Group’s entities.
The France-based retail giant is known for its “hypermakrets,” or combination supermarket/department stores.Carrefour has operations in more than 30 countries in Europe, the Americas, Asia and Africa.