• by Steve McClellan  @mp_mcclellan, October 9, 2018

In a bid to glean more insights into the business-to-business marketing world and the clients it serves Dentsu Aegis Network’s B2B specialist gyro has acquired market research firm B2B International. Terms weren’t disclosed.

The research firm is headquartered in the UK with offices across Europe, the U.S. and the Asia Pacific region. The firm has 600-plus clients around the globe such as Stanley Black & Decker, BASF and Shell. 

Gyro counts among its clients Aflac, Danone, eBay and Google.

Gyro Global CEO Christoph Becker said the acquisition would “accelerate gyro’s goal to lead reinvention of B2B marketing.”

The research firm will remain based in the UK and operate under the brand B2B International – a gyro company.