Marketers Pessimistic About Delivering Promise Of 'Personalized' Ads
- by Joe Mandese @mp_joemandese, October 24, 2018
Creating personalized ads that are relevant and meaningful to consumers is one of the new Holy Grails of marketing, but only about a third of marketers surveyed recently by Forrester Consulting are confident they can achieve it.
The study, which surveyed 109 U.S. marketing strategy “decision-makers” for ad-technology firm …
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