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How Did 'The Skimm' Attract 7 Million Readers?

New York Magazine profiles The Skimm -- the daily newsletter originally tailored to the tastes of upwardly mobile millennial women. “The newsletter is a Frankensteining of clear, sober-minded news aggregation with a tone imitating the way young women supposedly talk to one another,” it writes. “It has grown by more than 100 percent since Donald Trump took office and has 7 million subscribers, twice as many as the New York Times.”

Read the whole story at New York Magazine »

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