• by Tanya Gazdik , November 1, 2018

With gun violence in the headlines and the midterm election days away, a new campaign couldn’t be more timely.

States United to Prevent Gun Violence and Grey New York have teamed up once again to raise awareness of gun violence prevention with a new effort, “Common Sense Quotes.” 

The group is asking graduating students nationwide to use their senior yearbook quote in 2019 to demand stricter gun policies. The effort includes a website where the student pictures and quotes will live, and a 90-second video (below).  The effort will be supported with high-profile activists in social media and public relations.

A volunteer team from Grey New York created the effort. The goal is to amass all the quotes received in a physical book that will be shared with members of Congress to spur common sense gun reform.

Students, teachers and industry experts report high school yearbooks continue to be amazingly popular among the digital natives of the Snapchat generation. Rather than a song or lyric or joke, students are encouraged to donate a "Common Sense Quote," whether it's a call to action for legislators or thoughts on what a gun-free environment looks like.

"States United is looking to high school seniors to lead the way and be the generation that finally makes Congress listen and enact common sense gun reform,” says John Patroulis, chief creative officer of Grey New York, in a release. “There is real wisdom in their quotes."