With the biggest shopping days of the year just weeks away, Amazon and Apple are expanding their alliance to sell more products around the world.
Per the new deal, Apple is making it easier for Amazon to sell its latest gadgets, from the iPhone to the Apple Watch to Apple’s Beats-branded headphones.
Along with the United States, the refreshed partnership encompasses France, Germany, Italy, Spain, the United Kingdom, India, and Japan.
“Amazon is constantly working to enhance the customer experience, and one of the ways we do this is by increasing selection of the products we know customers want,” a spokesperson said.
Going forward, Apple-authorized resellers will have the right so sell the tech titan’s products on Amazon’s marketplace.
Apple and Amazon work together despite competing on multiple fronts, from hardware to virtual assistants to content platforms.
Among other direct confrontations, Amazon stopped carrying Apple TV in 2015 in retaliation for Apple's refusal to support Amazon’s Prime Video app.
More broadly, Apple is looking for new ways to boost sales.
Earlier this month, the company that Steve Jobs built reported better-than-expected fiscal fourth-quarter earnings, but its fiscal first-quarter guidance failed to meet analysts’ expectations.
For the quarter ending in December, Apple is forecasting revenue between $89 billion and $93 billion, which falls short of what Wall Street was anticipating. Along with foreign exchange costs, CEO Tim Cook blamed the poor guidance on slowing sales in emerging markets.