The Deutsch Family Wine & Spirits is expanding its relationship with The BAM Connection, giving the agency fulltime assignments for four of its brands. The award was made without a formal review.
The brands were previously overseen on a per-project basis by an array of agency partners. Now, the Brooklyn-based agency will now be responsible for Redemption Rye Whiskey, Joseph Carr Wines, Barone Fini and Layer Cake Wines in addition to its continued AOR duties for Yellow Tail.
The scope of work on the account—run by agency CEO Maureen Maldari--includes strategy, creative, digital, social media, videos, print, in-store, experiential, OOH, and trade.
The first work is expected to launch this month for Redemption Rye Whiskey and is focused on a message about the comeback of the classic American spirit.
“We have an extensive portfolio of brands, and some of our best products haven’t had their stories told as much as we’d like,” says Iain Douglas, chief marketing officer, Deutsch Family Wine & Spirits. “The BAM Connection is a perfect partner to help finally share those stories.”