• by Larissa Faw , November 19, 2018

Gymbox is appointing Quiet Storm as lead creative agency (replacing Mother) to develop a new strategy for the London-based fitness company.

The agency’s first work will break in January 2019 with digital and outdoor media that will emphasize the club "being the antidote to boring gyms."

The chain has typically used humor with its advertising, including last January's "50 Shades of Grey"-themed ads that featured images of blindfolds to "get whipped into shape."